Built so the gear you need isn't the reason a project doesn't happen.
Picturental is a UK-first peer-to-peer marketplace for cameras, lenses, lighting, drones — and everything else that lives in kit bags. We connect creators who need gear today with the people who already own it.
The simple version
UK production budgets are tight. Buying a Sony FX3 outright costs more than three months of rent. Hiring it from a traditional house can run £400 a day — fine for big jobs, unaffordable for the spec ad, the music video, the graduation film.
Meanwhile thousands of cameras and lenses sit unused 80% of the year on shelves all over the country. Their owners would rent them out happily — they just don't have an easy way to.
Picturental is that easy way. List your gear in two minutes. Approve who borrows it. Get paid by Stripe, with the renter paying a platform fee that funds the damage-claim process and dispute support. UK-first, filmmaker-built.
154
listings live
5
UK cities
25
rentals so far
The principles
Three things we won't compromise on, because every rough edge in a marketplace becomes someone's lost weekend.
Verified humans, real reviews
Owners can require ID-verified renters on any listing. Every review comes from a real, completed rental — no review bombing, no synthetic five stars.
Fair pricing, no fee surprises
The fee you see at checkout is the fee you pay. Owners keep 100% of their day rate — the 12% platform fee sits on top and is paid by the renter. Stripe handles payouts directly to your bank.
A claims process on every booking
Picturental Protect is built into the platform fee — a damage-claim process with dispute support and recovery through Stripe. It is not insurance.
Two minutes to your first booking.
Browse what's available near you, or list the gear you already own. Either way you're live on Picturental in about the time it takes to make a coffee.
Questions? Email contact@picturental.com.