Privacy Policy

Picturental Ltd ("we") is the data controller for personal information you provide while using picturental.com. We are registered in the United Kingdom and follow the UK GDPR.

What we collect

• Account info: name, email, profile picture, city. Provided by you or imported from your identity provider (Clerk).
• Listings: photos, descriptions, and pricing you upload for gear you list.
• Bookings + payments: dates, amounts, and Stripe identifiers needed to process payment. We do NOT see or store your card details — Stripe handles that.
• ID verification: when a renter or owner submits government-issued ID for verification, the document is processed by Stripe Identity. We only retain a verified/unverified status, not the document itself.
• Usage: page views, session durations, and feature interactions via Plausible analytics, which uses no cookies and does not track you across sites.
• Error reports: when something breaks, Sentry captures the technical detail (URL, browser, error message). It may include your user ID but does not include passwords or card details.

How we use it

• Run the marketplace (match renters with owners, process bookings)
• Send transactional emails about your bookings via Resend
• Keep the platform secure and prevent fraud
• Improve the product based on aggregate usage

We do not sell your data, share it with advertisers, or use it to train third-party AI models.

Who we share it with

Picturental relies on a small number of processors:

• Clerk (authentication, US)
• Stripe (payments + identity verification, UK/Ireland)
• Vercel (hosting, EU region)
• Neon (Postgres database, London)
• Upstash (rate-limit cache, London)
• Resend (transactional email, EU)
• Sentry (error tracking, Frankfurt)
• Plausible (analytics, Frankfurt, cookieless)

Each processor only sees what they need to do their part of the job.

How long we keep it

Account data: as long as your account is active. Bookings: 7 years after the rental ends for tax and dispute resolution. Verification status: until you ask us to delete your account.

Your rights

Under UK GDPR you have the right to access your data, correct it, delete it, export it, or object to its processing. Email hello@picturental.comand we'll respond within 30 days.

Children

Picturental is not intended for users under 18. We do not knowingly collect data from children.

Changes to this policy

If we change how we handle your data we'll update this page and notify existing users by email at least 7 days before the change takes effect.