For gear owners
Your gear should earn on the days
you're not shooting.
List your camera, lens, lights, or drone on Picturental. Approve who borrows it. Get paid by Stripe — minus a small platform fee for damage cover and dispute support. UK-first, filmmaker-built.
- Picturental Protect
- On every booking
- Payouts
- 24h after return
- Platform fee
- 12% (min £1/day)
- Setup
- ~2 minutes
Real earnings, real numbers
What a Sony FX3 owner makes in a month.
Conservative example based on UK rental rates. Your numbers will depend on your gear, your city, and how often you publish it available.
2 weekends booked
£977/mo
6 days × £185/day, after the 12% platform fee
Hobbyist who shoots their own work the rest of the month
One full 14-day shoot
£1,848/mo
14 days × £150/day, after the 12% platform fee
Volume discount on a longer rental
Weekly studio work
£3,256/mo
20 days × £185/day, after the 12% platform fee
Owner who barely uses their FX3 themselves
All figures GBP, after Picturental's 12% platform fee (minimum £1/day). Stripe processing fees are paid by Picturental, not you.
How it works
- 1
List your gear (2 minutes)
Upload a few photos, write a short description, set a daily rate. We auto-optimise images on your phone so even big shots upload fast.
- 2
Get booking requests
Renters search by category, city, and dates. When someone wants your kit they request the dates and message you. You approve or decline.
- 3
Renter pays via Stripe
Once you approve, the renter pays Stripe Checkout. Funds are held in escrow. You don't move on pickup until you see they've paid.
- 4
Hand over the gear
Local pickup, courier, or your own arrangement. Mark the booking as picked up in your dashboard so the state machine is tidy.
- 5
Get paid 24h after return
Mark the booking complete when you've got the gear back. Stripe releases your share automatically — 88% of the booking total straight to your bank.
You're always in control + protected.
Approve every booking
Renters request your gear — you decide who, when, and at what price. Decline with one tap if it's not the right fit.
Picturental Protect
Damage cover on every rental, baked into the platform fee. Photos at handover and return create a clear evidence trail.
Stripe handles the money
Renters pay through Stripe Checkout. You never see card details. Funds release 24h after the rental ends.
Common questions
- What if my gear gets damaged?
- Every booking is covered by Picturental Protect, which is baked into the 12% platform fee. We mediate the dispute and recover from the renter via Stripe; in catastrophic cases the protection scheme covers the rest. Full terms are in our Terms of Service.
- How do I know who's renting my gear?
- Every renter passes ID verification through Stripe before they can rent (high-value items may require additional deposit). You see their name, profile, response time, and any reviews they've received. You can decline any request without giving a reason.
- What does Picturental keep?
- A 12% platform fee on every booking, with a £1/day minimum. That covers damage protection, Stripe processing, dispute mediation, and ongoing platform development. You get 88% of every booking, paid out via Stripe to your bank.
- Do I need a business or VAT number?
- No — individuals can list as a hobby up to the trading allowance threshold (£1,000/year). Above that, HMRC may consider it self-employment income; we surface gross earnings in your payouts dashboard for record-keeping but don't file taxes for you.
- Can I list more than one piece of kit?
- Yes, no limit. Each piece is its own listing with its own pricing and availability.
- What if I need my gear back urgently?
- You can decline pending requests instantly. For confirmed bookings, contact the renter through their email link on your dashboard — most filmmakers will accommodate a reschedule if you ask kindly. Mid-rental termination goes through dispute mediation.