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Cookie Policy

Last updated: May 2026

Pre-launch draft — not legal advice.

This is a placeholder. Final wording will be reviewed by a solicitor before Picturental processes live payments. If you have questions in the meantime, email contact@picturental.com and we'll answer plainly.

Short answer: Picturental uses cookies sparingly, and only for the things that genuinely need them.

What we use

Strictly necessary

These keep the site working and can't be turned off:

  • Authentication (set by Clerk) — remembers you so you stay logged in between page loads.
  • Payment session (set by Stripe at checkout) — keeps your payment intent linked to your booking.

Functional

These support one specific feature each, are never used for advertising or to build a profile of you, and only get set when you actually use the feature:

  • Location (pr_geo, 30 days) — your approximate location, set only if you use "Nearest me" distance sorting, so results near you stay near you next visit.
  • Recently viewed (pr_rv, 30 days) — the gear you've looked at, so we can show it back to you.
  • Compare list (pr_cmp, 30 days) — which listings you've added to a side-by-side comparison.
  • Referral (pr_ref / pr_ref_from, 90 days) — set if you arrive via someone else's referral link, so we can credit them and show you who invited you.

What we don't use

  • Analytics cookies. We use Plausible, which is cookieless by design. No tracking cookie, no fingerprinting.
  • Advertising cookies. Picturental doesn't show ads and doesn't share data with ad networks.
  • Cross-site tracking. Every cookie above is first-party and scoped to picturental.com — nothing on Picturental follows you to other websites.

Why we don't need a cookie banner

UK GDPR and the PECR allow strictly-necessary cookies without consent, and don't require a consent banner for cookies that carry no advertising or cross-site tracking risk. Everything above is first-party, serves one disclosed purpose, and is never sold or shared — so we tell you what's set, here, rather than interrupting your visit with a banner for it.

Controlling cookies

You can clear or block cookies in your browser settings. Doing so will sign you out of Picturental but the site will otherwise still work.


Picturental Ltd · Registered in the United Kingdom · Questions: contact@picturental.com