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Does your camera insurance cover renting your gear out?
Ripe's policy excludes theft and damage while equipment is hired out unless you are present. The wording treats a dry hire as the uninsured case.
By Picturental · · 7 min read
Ripe Insurance's photography policy booklet, the version effective from 1 April 2026, lists this under what is not covered:
"Accidental Damage when the Photography Equipment is hired out or loaned by You, unless You are in attendance"
The same sentence, with "Theft" in place of "Accidental Damage", appears twice more in the same document, once in the section covering equipment at your insured location and again in the section covering it in a vehicle. Three separate exclusion lists, one idea: the moment your camera is earning money in somebody else's hands and you are not standing next to it, the policy stops.
That clause, or something doing the same work, sits in most retail photography policies sold in Britain. Almost nobody who lists a camera for hire has read it, and it is the single most important sentence in the document for them.
Hiring in is a product. Hiring out is an exclusion
The asymmetry is the thing worth noticing, because it is not an accident.
The same Ripe booklet defines "Hired in Equipment" as a formal term: "Photography Equipment hired in and under a hiring agreement between You and a recognised Photography Equipment hiring or leasing company". It then sells you cover for it, as the first endorsement in the list: "Cover is extended to include Hired in Equipment up to the limit stated in Your Insurance Schedule".
So the policy has a defined term, a price and an endorsement for gear you rent in. For gear you rent out, it has an exclusion. The industry has built a product around one direction of the same transaction and left the other one uninsured.
That tells you who these policies were written for. They were written for a working photographer who hires a long lens for a job, not for an owner with idle kit who has worked out that the camera pays for itself in about 25 rental days.
"Unless you are in attendance" is the whole argument
Read the Ripe exclusion again and notice it is not absolute. Cover survives if you are in attendance.
The film industry already has words for this. A wet hire is kit that arrives with the person who owns and operates it. A dry hire is kit that is handed over on its own. Nobody writing those policies set out to take a position on wet versus dry hire, but that is the position the wording takes: stay with the camera and you are arguably still covered, hand over the keys and walk away and you are arguably not.
It is worth being precise about the strength of that claim. "In attendance" is not defined in the booklet, and whether a particular arrangement counts is a question for the insurer and, if it ever came to it, a court. What the clause does establish is that an unattended paid hire to a stranger is the case the policy was written to exclude. If you are relying on your existing policy while dry-hiring your kit, you are relying on an argument, not on cover.
What the "lend to a friend" cover actually buys you
Some insurers do sell a lending extension, and it is worth seeing how narrowly drawn it is.
photoGuard's policy wording, document reference TPD0794 10 10/25, includes a section called Lend To A Friend. It covers, in its own words, "accidental damage cover to your property insured that is lent to friends and family members for occasional use". The limits that follow matter more than the headline:
- Accidental damage only. The exclusions include "Any loss not caused by accidental damage", so theft while the item is lent out is not covered under this section.
- Friends and family members, not customers.
- Occasional use, not a business.
- A maximum of 30 days during any one period of insurance.
- United Kingdom only, and the cover extends to the friend's main permanent residence, which must be of standard brick or stone construction.
Eversure draws a similar boundary from the other side, stating that "Your equipment will be covered if you lend it to members of your immediate family", and extending cover to employees of your business if you register the company name when you buy.
None of that is rental cover. A paid hire to someone you met through a marketplace is not a friend, not a family member, and not occasional use. Reading a "lend to a friend" section as permission to run a rental business is the most expensive misreading available in this area.
What Picturental Protect is, and what it is not
We should be straight about our own position here, because the whole point of this piece is that people do not read the wording.
Picturental Protect is a damage-claim process. Our Terms say so in the plainest language we could write: "Picturental Protect is not an insurance policy and Picturental is not an insurer." The terms also say that we do not guarantee every claim will be paid, and that where a damage payment cannot be collected from the renter, Picturental "does not currently guarantee or make up the unpaid amount for the owner".
What the process does give an owner is the thing that decides most disputes: evidence, and a payment method already authorised. Every member passes ID checks, any listing can be restricted to renters who have cleared Stripe Identity, you approve every booking yourself, and a four-digit code plus handover photographs establish the condition of the kit at pickup and at return. When something goes wrong, the argument is about a documented record rather than two people's memories.
That is genuinely useful and it is not the same thing as insurance. An owner listing a £985-a-day ARRI package should hold cover that is written for hiring out, and should not treat a marketplace claims process as a substitute for it.
The question to put to your insurer
Do not ask whether you are covered for renting out your gear, because the answer will be a reflex. Ask the specific thing:
"Am I covered for accidental damage and theft while an item is hired out for payment to a third party, under a dry hire where I am not present? If not, what endorsement or separate policy would cover it, and what would it cost?"
Then get the answer in writing, and check it against the policy booklet rather than the quote page. Specialist brokers in this market, Aaduki among them, will discuss hire arrangements and put the right wording on a schedule where the risk is acceptable to them. It may cost more than you expect, or they may decline. Both answers are more useful than an assumption.
This is general information about published policy wordings, checked on 3 October 2026, and not insurance advice. Policies change, and yours may differ from the two quoted here.
The honest summary is that the insurance market has not yet built a good retail product for the person who owns kit and rents it out, which is a gap, not a reason to pretend the gap is not there. If you want to see what the gear is worth before you decide, the day rates are listed publicly, and what owners actually take home is set out separately.
Frequently asked questions
Does standard camera insurance cover renting your equipment out?
Usually not. Ripe's photography policy effective 1 April 2026 excludes both theft and accidental damage "when the Photography Equipment is hired out or loaned by You, unless You are in attendance". Most retail photography policies in the UK are written around equipment you hire in, not equipment you hire out.
What does "unless you are in attendance" mean for a rental?
It means cover may survive when you stay with the equipment and operate it yourself, which the film industry calls a wet hire, and is the case the exclusion is aimed at when you hand the kit over and leave, known as a dry hire. The phrase is not defined in the policy booklet, so confirm your own insurer's interpretation in writing.
Does "lend to a friend" cover let me rent my camera out?
No. photoGuard's Lend To A Friend section covers accidental damage to equipment "lent to friends and family members for occasional use", for a maximum of 30 days in any period of insurance, within the UK only, and it excludes any loss not caused by accidental damage. A paid hire to a stranger falls outside all of those limits.
Is Picturental Protect insurance?
No. Picturental's Terms state that Picturental Protect "is not an insurance policy and Picturental is not an insurer", that not every claim is guaranteed to be paid, and that where a payment cannot be collected from a renter, Picturental does not currently make up the unpaid amount for the owner. It is a damage-claim process supported by ID checks, booking approval and handover evidence.
What should I ask my insurer before listing gear for hire?
Ask whether you are covered for accidental damage and theft while an item is hired out for payment to a third party on a dry hire where you are not present, and if not, what endorsement or separate policy would cover it and what it would cost. Get the answer in writing and check it against the policy booklet rather than the sales page.